The right mindset is a key requirement for effective customer retention and business stability.
To kick things off, a professional keynote will show that customer retention is not just about marketing tools — it goes much further and should be anchored in a company’s overall strategy.
Tailored programs to retain existing customers can significantly contribute to a company’s success. Acquiring new customers is usually many times more expensive than using tools to build long-term customer loyalty.
Four female founders and entrepreneurs from various industries will share their approaches to long-term customer retention — from very different perspectives and how they apply them in their daily business.
Format:
Panel Talk
Date/Time:
Wednesday, November 19 (Doors open: 6:00 PM, Start: 6:30 PM)
Price:
Free of charge
Location:
Kukoon, Neustadt, Buntentorsteinweg 29–31, 28201 Bremen
Speakers:
- Alena Glandien, Co-owner of Buchhandlung im Ostertor
https://www.buchladen-ostertor.de/ - Bénédicte Barth, Private Chef
https://atablechezvous.de/ - Christiane Ramdohr-Meyer, Managing Partner at VRM von Ramdohr Marketing
https://marketingvonramdohr.de/ - Katrin Müller, KaMu Talents Recruitment Agency
https://www.kamu-talents.com/ - Katrin Stöwahse, Managing Director of Gebr. Mahn GmbH, Electric Motors & Drive Technology
https://gebr-mahn-elektromotoren.de/
Organizers:
- afz – Business Start-up Consulting for Women in Bremerhaven
- belladonna – Culture, Education, and Economy for Women
- BRIDGE – Startups from Bremen Universities
- FAW – Women’s Work Worlds
- Starthaus Bremen/Bremerhaven – a division of Bremer Aufbau-Bank GmbH
Moderator:
Meret Nehe (Process Facilitator)
